Getting Through the Messy to get to the Great

Last week, I was in Toronto for the week attending my quarterly coaching session. This session was focused on how to build a self-managing company. One of the challenges I have had in building my company is my perception that I have to be involved to drive revenue.

Several years ago, when I was the director of security for Tony Robbins, he told me about a time when he had the same thought but on a ski lift, he had this epiphany and he knew he had to do something to change that narrative.

As I went through my coaching day, I realized that I had friction. I didn’t realize this but as we went through the day, I realized that for us to grow to 10x my little company, we needed to move from product to culture.

When most people think of friction, they probably think of middle school science class. But if you’re in a business, “friction” is probably a term you’ve heard whenever your team talks about what it takes to make progress in their job.

I have not heard much about this in my company as I have an operations manager who is responsible for the processes for our company.

As I sat through my coaching session, I started thinking about the friction I have infused in my company. The friction I have in my company is, that I haven’t shared our culture with each of our associates and our culture is not conducive for me to be able to step out of the company for a day or two. And I realized this has to change; not only for us to 10x our company but for me to be able to have the limitless life I have written about.

First, I and we, need to understand the Moments that Matter.

An important part of reducing friction is knowing about and understanding the moments that matter to associates and customers.

One of the most impactful methods to identify these moments and then reduce friction across your company is to first, understand what our company’s distinct advantage is. Why do people want to work for and with us?

Second, is to identify how we create value for our clients. What can they uniquely get from us that no one else can offer?

Third, document our values for the team and what you will no longer tolerate. I spent a day in May building the ultimate vision for the team, purpose, the why, and last week, the key values our brand will represent in the marketplace.

This creates an emotional picture of the journey that highlights what is most important to our associates and customers and also allows our associates to prioritize those moments that matter most to our customers.

Next, you have to speak with each employee.

Research has even shown that a highly engaged workforce increases profitability by 21%! So, speaking with the team provides extremely powerful and eye-opening intel about our brand’s experience. How can we leverage that?

Finally, identify your top five ground rules for your company culture.

I spent time to identify the top five core values, rated how we are doing with each and how could we improve on each of them. Our top five core value ground rules are

  1. Integrity
  2. Transpancy
  3. Follow Through
  4. Collaboration
  5. Have Fun

The goal is to create a frictionless environment for everybody who works for and with my company. I want to motivate my team to be able to create as much value as possible so when I need to step away for a day or two to rejuvenate myself, our culture will drive the company, not me.

After my coach meeting, I was honored to be invited to participate in a film premiere at the Oakville Film Festival then I spoke twice on Friday in Toronto. It was an amazing and fulfilling week.

When I boarded the plane to fly home at 445am on Saturday, I lost my voice and could not speak. I struggled to speak all weekend. And now I am writing this as I am still challenged to speak.

Maybe this is the test. What I wrote and the culture we are implementing in our company is it on the right path?

What I have learned through my life is things will get messy before they get to be great.

Just like what happened on January 15, 2009. It was an extremely messy time but those who got through it are having a great life.

Just like when Suzanne and I were swimming the SEAL swim in the Hudson, it was extremely messy at the beginning but we adjusted our game plan and it got to be great.

If you want to build a limitless life for yourself and your business find the friction that is in your business or your life currently.

Understand the moments that matter for your business or your family

Speak with your associates or family

Identify your top five ground rules for your company or your family, the non negotiables.

And remember it will get messy before it gets great. Stay true to your values, and your associates and family will follow your model which will drive the culture that will identify your brand in the marketplace and your distinct advantage.

Embrace the uncertainty this will cause as you will find opportunity out of it, Revolutionizing your life!